Lodging - 4399 Words

Executive summary The purpose of this report is to designing a new boutique hotel’s club floor. The structures of this report are as follows. First, we will discuss the background information and state the objective of the report. Second, we will focus on South Korea IT Professionals and analysis their demographic and socioeconomic profile by relevant articles and literatures. Also, the purchasing power and arrival number of South Korean business traveler will be forecasted. Third, we will conduct a service analysis of South Korea IT professionals by Hofstede’s Cultural Dimension. Fourth, Hotel ICON and Butterfly on Prat are selected as our major competitor; therefore we will conduct a competitor analysis to find out their strengths†¦show more content†¦We will discuss and analyze IT Professionals business travellers’ demographic and socio-economic profiles below. Demographics elements contain education level, gender, marital status and trait. 2.1 ) Demo graphics 2.1.1) Education Level From the UNESCO, it shows South Korea has the highest tertiary rate in the world. (Nick.C. Hanna.P.,2013) Korean government invest large amount of resource in the information technology education to develop I.T. experts. Therefore, Korean Information technology professional usually equip with high educational level. Base on their background, they will look for advanced technological service. Besides, though they are intellectual in the Information technology, through our interview with Korean tourist, we found that most of them are not familiar with the international language—English. Interviewees indicate people in their country seldom use English. It is easy to have communication failure if we cannot communicate with them effectively, so we need to recruit staffs who are familiar with Korean. Then we can guarantee them a nice moment of truth. It shows we are concerning. 2.1.2) Gender Although Korea is a feminine country, both gender are openly for cont est, female is less involve in the I.T. field. Women only make up less than 18% of IT workers. (Wisat, 2013) We assume that we may have more male guests. In order to favor our target guest, we will consider the construction ratio of the use ofShow MoreRelatedTaking a Look at Types of Lodging621 Words   |  2 PagesThese past few years, the lodging industry has been growing very significantly. â€Å"The global hospitality sector witnessed a strong appetite for growth in 2013, a trend that is set to continue and pick up pace in 2014† (Strong Performance Predicted for Global Lodging Industry in 2014, 2014). A decade before, there were no many options of the lodging accommodation. But with the massive growth of hospitality industry, lodging accommodations are now varied. Full-serviced hotels, hostels or dormitoriesRead MoreCareers At Lodging And Food And Beverage 21152 Words   |  5 PagesCAREERS IN LODGING AND FOOD AND BEVERAGE 2 Lodging, food and beverage is becoming popular in the world today. A lot of people are going to college in order to be in this type of work. They learn how each field work and also how challenging the field has become over the years. It is fascinating how much these fields are so vast but yet similar. Many people that want to get into thisRead MoreHtm100 - Assignment 1 - Careers in Lodging and Food and Beverage Industries1419 Words   |  6 PagesCareers in Lodging and Food and Beverage Industries Name School HTM 100 Professor Name February 3, 2013 Careers in Lodging and Food and Beverage Industries The hospitality industry is a very lucrative and rewarding career choice. Choosing a career in this field is not for the faint at heart. A career in this industry requires an individual that is ambitious, self-motivated, and has a charismatic personality. However, the hard work comes with many personal and financial rewards. HospitalityRead MoreLodging1094 Words   |  5 Pagesthe United States. d. A weak U.S. dollar in the international market decreases the number of international tourists traveling to the United States. 8. A regional study of the economic impact of tourism found that for every tourist dollar spent in lodging properties, three tourist dollars were spent elsewhere in the region. This is an example of: a. globalization. b. the ripple effect. c. infrastructure investment. d. superstructure investment. 9. Which of the following is likely to have theRead MoreCareers in Lodging1166 Words   |  5 PagesCareers in Lodging and Food and Beverage Industries 1 Assignment 1: Careers in Lodging and Food and Beverage Industries Maria Ransom Strayer University Alexandria Campus Professor: Jennifer Gallagher HTM 100 - Principles of Hospitality and Tourism Management February 3, 2012 Assignment 1: Careers in Lodging and Food and Beverage Industries 2 Describe the various types of management careers that can be offered within each industry (lodging and food and beverage). The lodging and foodRead MoreLodging Inductry24737 Words   |  99 PagesMarket-segment scope: Four Seasons Hotel and Resorts. See â€Å"Defining the Corporate Mission†. †¢ Vertical scope: examples of tour operators tie together airline travel, ground transportation, sightseeing, restaurant meals, club entertainment, hotel lodging, and travel gifts. See â€Å"Defining the Corporate Mission†. †¢ Geographical scope: Biscuitville fast food chain, Sheraton hotels, Hilton hotels, Canada’s Delta Hotels. See â€Å"Defining the Corporate Mission†. Supportive PowerPoint Slides: 3-11Read MoreA Report On Brazilian Hotel Industry1418 Words   |  6 Pages Brazil Motivated by the great prospects of the Brazilian Hotel Industry, many entrepreneurs are taken by the idea of establishing a lodging business in the country. This guide will provide the steps to open a hotel in the country, and give some general information about the sector. The lodging industry in Brazil It is no news that Brazil is a very coveted touristic destination for many travelers. The country offers its visitors a diverse range of options, highlighting its natural beauties and historicRead MoreOverview Of The Accommodation Industry1336 Words   |  6 PagesOverview of the Accommodation Industry The hotel industry included a vast array of lodging options including from luxury resorts, casinos, hotels, motel, bed and breakfasts and campgrounds. Business in the hotel industry focus on providing consumers comfort, efficiency and customer services for those seeking accommodations while traveling or for other purposes. The hotel industry is one of 25 subsectors of the travel industry sector of the hospitality industry. 1) Food and Cuisine, 2) AccommodationsRead MoreWhy The Companys Leadership Is Different From Other Hospitality Businesses1072 Words   |  5 Pageshundreds of thousands of dollars. No hotel, however splendid, looks good to someone whose day it has ruined. For example, lodging manager usually work long and irregular hours including weekends, evenings and most public holidays, usually works indoors, and from an office or lobby may need to travel to other areas to carry out promotional activities. And the work conditions for lodging manager are busy and stressful. Usually the working environment is fast-paced, because hotel runs 24 hours every dayRead MoreEssay Oceania812 Words   |  4 Pagesadditional performances its profitability Weekly Salaries for $300,000 $200,000 Paid by the host theater INTERNATIONAL NEGOTIATION Cast Crew Lodging Board POPs interest is that WCT pays the fee, in its familiar hotel Marquis Another choice of Hotel Boarding prepaid 100 members/ 7 days/ 50% prepaid Lodging prepaid 100- 6 months advance booking/ 7 nights/ 50% prepaid Additional profit from Autograph party for patron and donors Withholds info